Fallstudien
Die bislang existenten Fallstudien weisen häufig ein Defizit in ihrer pädagogisch-didaktischen Qualität auf, obwohl diese für den Einsatz in der Hochschullehre eine immanente Relevanz besitzt. Im Projekt e³Cases wurden daher zwölf didaktisch hochqualitative und praxisnahe Fallstudien auf Basis der neuesten Erkenntnisse der Lehr- und Lernforschung und mithilfe didaktischer Dimensionen entwickelt. Die Fallstudien wurden von Experten aus der Wirtschaft begutachtet und in einem zweistufigen Testverfahren mit insgesamt 160 Studierenden erprobt, evaluiert und optimiert.
Auf diese Weise konnten zwölf didaktisch fundierte, praxisbezogene Fallstudien in verschiedenen Bereichen der BWL und für diverse Lerngruppen und Niveaus entstehen, die Ihnen mit umfassenden Teaching notes hier kostenfrei zur Verfügung stehen. Im Folgenden finden Sie eine kurze Vorstellung der Fallstudien sowie die Verlinkung für den Download.
| Titel | Keywords | Problemstellung |
International strategy; Decision-making; Multinational enterprise (MNE); International market entry; Market exit | How to map and develop a strategy of a multinational enterprise? | |
Maintaining financial liquidity; Building the company's competition strategy; Competition between traditional small family businesses and large ones as well as online | Students build a competition strategy for a small company struggling on the market | |
Keeping up with family traditions: Strategic decision-making in the declining beer market | Strategy; Decision-making; Family firm; Mature industries; Brewery | Students understand what strategy is and how to develop it within a family firm |
Intercultural management; Czech-German intercultural differences; Corporate culture; International strategy | Students deal with international strategy of a company expanding abroad and risks that are connected with this process | |
Restructuring the fire service | Organizational design; Management; Change management | How to design and manage a Fire Brigade in the context of reform? |
The young and the beautiful | Communication at work; Leadership; Management styles; Motivating employees; Promotion of a young employee | Students develop a strategy for the management and leadership of employees |
Labour market; Recruitment process; Application and selection | Students evaluate a recruitment process and develop a recruitment strategy | |
How to get personnel | Human Resource Management; Skills shortage; Personnel department; Recruitment in Germany vs. abroad; Enterprise organisation | Students develop a strategy to meet staffing needs, taking into account business and market conditions. |
To train or not to train, that is the question! | Recruitment; International Business; Expansion abroad; Cultural Conditions; Human Resource Management; Skill gap | Students develop a recruitment strategy to fill the skill gap in a foreign subsidiary |
An expat recruiting for a multinational in the Czech Republic | HR recruitment; culture; cultural differences; cultural standards; leadership; expatriation | Students deal with HR recruitment as well as cross-cultural issues |
The right composition matters. What stands behind successful teamwork | Teamwork; Virtual teams; Team development; Team cohesion; Diversity | Students identify the wrong steps that have been taken during team creation and suggest possible solutions to the situation described in the case study |
The struggle for survival of travel agencies | Marketing channels and strategies; Business strategy; Family-owned company; Competitive pressure | Students develop a marketing strategy for a company in transition |